What is a Product Page?
A product page is the final stop before purchase when shopping online. On large retail sites like Amazon, Walmart, and Instacart, a set of images is available to provide relevant information. On top of designing – I was responsible for the strategy of these images. Using market research and product analysis, I created "Lookbooks” that served as the framework to implement across a range of products.
Gas-X
Number of products: 5
Image Strategy: Product type / Symptom relief / Fast-acting / Brand trust / How it works / Pill type / Review / Cross sell
Barbie
Number of products: 30+
Image Strategy: What’s included / Playset feature / Ways to play / Cross sell / Optimized package